Standing in the grocery aisle, you might notice one chicken looks pale pink while another is golden yellow. 🐔
Color is mostly about how the birds were raised and fed:
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Pale chicken – usually from large-scale farms, indoors, controlled diets. Affordable and consistent.
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Yellow chicken – often from birds fed corn, grains, or pasture-raised. Sometimes richer flavor, but not always a quality guarantee.
Labels like organic, pasture-raised, free-range, or Certified Humane are far more reliable than color. Look for firm texture, minimal liquid, and a fresh smell to pick the best chicken.
Color can give clues—but informed shoppers know labels and freshness matter most.
